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Web 2.0 Authors: Glenda Sims, Serafima Alex, Xenia von Wedel, Harry Trott, Larry Alton

Related Topics: Web 2.0 Magazine, The Future of the Internet

Blog Post

Where Is The Intuitive Web?

The current web provides a two dimensional user experience

The current web provides a two dimensional user experience. A user has to interact with 2 dimensional objects in a browser. This experience is so much frustrating that some users are turning back to old way of doing business - go offline and call the live person.

A study by Forrester Research just found that for online travel web site users.

This is no different for other web users. The fact is link based navigation is orthogonal to human nature. The human mind excels with interaction. We humans love interacting and need interactive user interface. When I say interactive, it does not meaning link based navigation or web 2.0 style auto refresh of data, what I indeed mean interacting in human language. The ability to interact like you would do with a live person.

One should not need any special language or special technology to do business online.

The fact that people are turning back to old style business methods is a shame for our current state of the web affair.

Where is the intuitive web?

More Stories By Akbar Ali Ansari

Akbar Ali Ansari is a software engineer with Oracle. Before coming to Oracle he worked with BEA systems for 7 years. He is part of the Engineering team of Oracle WebLogic Server Application server and has worked on designing and developing many functionalities of WebLogic Server. He's an expert member of JSR 262 and JSR255.