Web 2.0 Magazine

CEOs are known for flawless communication, right? We understand their ideas and can execute on them. Well, maybe...it depends on the communication vehicle they select.

When leaders speak or write, we have the chance to capture the flavor and nuances of their communication: in depth insights. But with Twitter and text messaging, some of that brilliance and subtly can get lost. Corporate mission statements in 140 characters? Hmmm...maybe not a bad idea. But for critical communications, perhaps social media is not the best choice.

In a wonderfully creative post, Jamie Quatro at Mcseeenys posted what a CEO's strategy might look like in text. BTW, the CEO happens to be God.

So how would God communicate his vision and strategy for mankind, i.,e the Ten Commandments, if he had to use text? Here is Jamie's wickedly inventive text version of the Big 10:

1. no1 b4 me. srsly.
2. dnt wrshp pix/idols
3. no omg's
4. no wrk on w/end (sat 4 now; sun l8r)
5. pos ok - ur m&d r cool
6. dnt kill ppl
7. :-X only w/ m8
8. dnt steal
9. dnt lie re: bf
10. dnt ogle ur bf's m8. or ox. or dnkey. myob.

M, pls rite on tabs & giv 2 ppl. ttyl, JHWH. ps. wwjd?

Note to earthly CEOs: to avoid confusion, maybe you should keep vision and strategy statements off of Twitter!