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While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedicated sales managers reaching out to prospective clients for business. Automation has provided marketers with a third option - keep marketing budgets low, and still uniquely reach out to each of your prospects through personalized and targeted messages. Today, it is possible to build an effic... (more)

Where Are RIA Technologies Headed in 2008?

I am always being told off by i-technologists for quoting Picasso as having said that computers are useless. But I still love his reasoning? "Because they can only give you answers." Picasso, like AJAXWorld Magazine, liked questions. So we thought we would share with you what some of the world's leading rich Internet application pioneers are thinking may be the next questions that we need to see answered. From that readers can themselves infer where AJAX is headed. What are the top questions to ask next about AJAX? Eric Miraglia of Yahoo! 1.  (From March'08) How do I calculate the ROI of building my RIA on the iPhone SDK vs using AJAX? 2.  How do I assess the performance of my app and decide what to do next to make it faster?  3.  When it comes to accessibility, how do I know what's required of me for my rich web apps?  Beyond what's required, what makes good business se... (more)

Cloud Expo New York Call for Papers Now Open

Early Bird Savings Cloud Expo Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. The 5th International Cloud Expo, to be held April 19-21, 2010, at the Jacob Javits Convention Center in New York, NY, announces that its Call for Papers is fast approaching. Topics on which submission are welcome include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested examples below). Help plant your flag in the fast-expanding business opportunity that is The Cloud: submit your speaking propos... (more)

Kindle 2 vs Nook

Kindle Session at Cloud Expo Barnes and Noble just recently unveiled their upcoming eReader, the Nook. On the blog of my non-techy alter-ego I've posted a comparison of the two readers that is entirely based on my own personal feelings of what is cool and what isn't, so take it as opinion and certainly not as a technical review. So far I've remained relatively aloof from the whole "eBook" craze. Ordinarily, given my geeky background and borderline insane craving for technology, one would think that I'd be all over these things. The problem is, my love for the written word also extends to a love for the experience of reading a book. Click here to check out the blog post. Call me crazy, but I love the smudged thumbs I get from a 3-hour reading session where the real world ceased to exist and it was just me and my alternate reality, lovingly prepared for me by my fav... (more)

Microsoft WebsiteSpark: Get New Business Leads to Grow Your Business

Click Here to Download Now! Did you know that PHP runs on Windows?? Run Drupal, WordPress, SugarCRM, or other PHP-based apps on Windows today with the free Microsoft Web Platform Installer. Microsoft WebsiteSpark is a specially designed program for PHP Web developers and designers to help you explore running on Windows. This program enables you to get new business leads to grow your business, and receive the software, support and trainingyou may need, at no cost for 3 years. To find out how to start getting new business leads, and leveraging the benefits of WebsiteSpark please enter your information here to download the Program Guide and receive enrollment instructions. Click Here to Download Now! ... (more)

Obama Endorses the Value of U.S. Social Technologies

"We are the nation that put cars in driveways and computers in offices; the nation of Edison and the Wright brothers; of Google and Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living." With this one sentence, spoken Tuesday during his State of the Union address, President Barack Obama ushered in once and for all the Age of Sociotechnology, the age that recognizes the importance of the interaction between people and technology in both workplaces and society. Obama recognizes perhaps better than anyone in America the extent to which technology nowadays is socially constructed and society is technically constructed. "We are the nation...of Google and Facebook" - those eight words may well go on to become the most significant President Obama has ever uttered to date. For better or for worse, it would seem that the destiny of the U.S.... (more)

Web Architecture: To Couple or Not?

Generally speaking there are two main types of Web CMS architectures: coupled and decoupled. Coupling refers to the relationship between the authoring tools and content delivery of your live site. In a coupled system, the underlying store for content serves both authoring and delivery. Authoring capabilities are part of the live delivery system, but are only available to those who have permissions. In a coupled system, the process of making content live is typically a matter of setting a flag in the database. The classic example of a coupled CMS architecture is a blog engine. A decoupled system by contrast is one that puts authoring and delivery in separate applications and, potentially, on separate infrastructure. In a decoupled system, the process of making content live is done through a publishing mechanism where content is pushed from the authoring platform (and ... (more)

TokBox Launches WebRTC Support

TokBox, a Telefónica Digital company, today announced that their OpenTok on WebRTC platform now supports Chrome 29 for the desktop and Chrome for Android. WebRTC Journal ▸Home TokBox, with its industry leading OpenTok on WebRTC platform, powers enterprise-grade WebRTC video communications for businesses and developers around the world. In addition to supporting WebRTC's native P2P standard, OpenTok provides a range of application development and management capabilities in the Cloud. OpenTok's Mantis cloud-scaling infrastructure enables multi-party calling, bandwidth controls and scaling as well as dynamic traffic-shaping for audio and video-quality. Register FREE for WebRTC Summit here ▸Registrations WebRTC Journal ▸Home TokBox's Cloud Raptor SDK adds management capabilities to OpenTok applications, letting enterprises create a centralized controller that can li... (more)

BizSlate‘s Mobile Supply Chain Management By @Xeniar | @CloudExpo #Cloud

Marc, Thanks for taking the time to answer my questions. Please tell us, what is BizSlate all about and what do you do? Marc Kalman: BizSlate’s award-winning, cloud-based, supply chain management (SCM) software enables small- and mid-sized manufacturing and distribution businesses to compete more effectively, reduce operational costs, and gain greater visibility into their supply chains. Our product differs from most ERP and order management software, which are typically accounting-focused. Instead, BizSlate’s solution is designed from the supply chain process inward. The result is a truly revolutionary approach that provides proprietary capabilities to solve real-world supply chain challenges. BizSlate is simple and inexpensive to implement, easy to learn and use, and offers growing businesses tremendous, cost-effective operational improvements. What is your new ... (more)

i-Technology Blog: Death-Knell For "Rich Media? Hardly!

When a San Francisco web development company was on February 14 assigned a US patent covering the use of rich-media applications on the Internet, it was always going to be only a matter of time before the self-same Internet exploded with concern and astonishment. The company in question is Balthaser Online, Inc. of Lafayette, CA, and the patent in question is US 7,000,180 - a patent for "Methods, systems, and processes for the design and creation of rich-media applications via the internet." The astonishment in question is near-universal. But first let me just back up and recount the facts. Neil Balthaser, a San Francisco resident, filed his application for this patent on February 9, 2001 (Application No. 9/779,831) as a continuation in part of application No. 09/716460, filed on Nov. 21, 2000, which he abandoned. The abstract, publicly available at the USPTO, summari... (more)

The OpenAjax Technology Vision: Accelerating Customer Success with AJAX

OpenAjax ­ Fulfilling AJAX's Promise One would think that an industry would slow down as it matures, but the Web has proven to be just the opposite. Innovations are happening at breakneck speed. Companies have to move faster than ever to keep up and survive. AJAX is clearly a case in point. The term "AJAX" was first mentioned publicly in February 2005 by Jesse James Garrett. But roughly 18 months later, we have hundreds of companies delivering AJAX products, dozens of AJAX open source projects, and nearly everyone in the industry planning to adopt AJAX techniques as part of their future Web development strategies. OpenAjax ­ How It Was Born In late 2005, thanks largely to the globetrotting of David Boloker, IBM's CTO of Emerging Internet Technologies, a small number of leading companies brainstormed about how to ensure that AJAX fulfills its potential as the industry ... (more)