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While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedicated sales managers reaching out to prospective clients for business. Automation has provided marketers with a third option - keep marketing budgets low, and still uniquely reach out to each of your prospects through personalized and targeted messages. Today, it is possible to build an effic... (more)

Facebook vs. Data Portability | @CloudExpo #Cloud #BigData #Storage

Facebook vs. Data Portability: Who Owns an Individual's Data? Supreme Court Asked to Decide From 2006 to 2011, Power Ventures operated a groundbreaking online communications, personal data management, and social networking aggregator hosted at the website www.power.com. Power offered registered users the capacity to access multiple online social networks (e.g., LinkedIn, Twitter), messaging services (e.g., Microsoft messenger-MSN), and email accounts (e.g., Google mail) through a single, integrated online interface consisting of a digital dashboard and browser. This online interface also featured popular add-in applications like a unified address book and mailbox integrating all of a user's contacts, emails, social network messages, and instant messages in one place. The interface additionally enabled Power users to move files between different accounts with a cli... (more)

The Communication Challenge | @CloudExpo #API #Cloud #BigData

The question in a recent #CIOChat tweet chat (Weekend Edition) was, "What are the hardest tech skills to find for your IT organization? Do you groom them or recruit them?" A recurring theme that quickly appeared in the responses was communication skills. This was not surprising, as it is a frequent theme and topic of discussion. The ability for technologists to be able to communicate well with the business is critical to the overall success of an organization. We all speak the same language, so what makes this such a difficult challenge? Surprisingly, I came across a great movie this weekend that helped focus on that question. Context and perspective are key "The Arrival," which came out this weekend, is a science fiction movie about the sudden arrival of 12 large alien ships at different locations around the globe. One of the key plot lines revolves around the vario... (more)

Five Tips to Encourage Collaboration | @DevOpsSummit #BI #BPM #DevOps

Fertile ideas that germinate out of internal collaboration are what will set your company ahead of the competition. The era of the open-plan office is over, but that doesn’t mean collaboration should go by the wayside at your firm. Rather, all professionals need to develop new ways to make our workplace conducive to teamwork, through both the physical and technological structures. Where should your office start? Whether you’re building a space from the ground up or adapting your current office layout, here are five ideas you can put to work in your business. Chat Smarter One of the most irritating and distracting features of the open office plan is the fact that everyone is forced to listen to other people’s conversations, both on the phone and between coworkers. In some ways, this was the point of having an open office: We wanted members of the team to talk to one... (more)

Technology of the Year for 2016 | @CloudExpo #IoT #AI #FinTech #Blockchain

Technology of the Year for 2016 - The Web Platform We’re starting to see predictions about what’s going to be hot in enterprise technology in 2017.  Cloud (yet again), Blockchain, Big Data / Analytics, Internet of Things (IoT) are all among the top of the list. However, it was Krish Subrumanian’s humorous tweet that started me thinking about what will be the single most important contribution from the enterprise technology community in 2016. While all the aforementioned technologies will certainly see a lot of interest and growth, they’re all enabled by a Web platform. A platform is an architectural pattern and design that underlies all these capabilities. Its attributes are the ability to deliver a focused service and facilitate interaction through programmatic interfaces. The cloud platform delivers metered software and infrastructure services. The Blockchain p... (more)

The Pitfalls of Cloud-Washed VDI | @CloudExpo #VDI #Cloud #Microservices

The Pitfalls of Cloud-Washed VDI and How It Affects Your Bottom Line What is "Cloud-washing" anyway? Amitabh Sinha, CEO of Workspot: Today, everywhere you turn IT solutions are moving to the cloud. Or at least, that's what IT vendors would like you to believe. In many cases, what's really happening is that IT products are being rebranded and marketed as cloud solutions. In other words, they're being "cloud-washed." As TechTarget describes - "Cloud washing (also spelled cloudwashing) is the purposeful and sometimes deceptive attempt by a vendor to rebrand an old product or service by associating the buzzword "cloud" with it." While many of these solutions do have some cloud integration, their designs don't have the backend infrastructure or dedicated management teams to support a truly cloud-native solution. Instead, vendors are adapting their solutions and modifying... (more)

The Rise of the Cloud Put Messaging and Collaboration in the Dark | @CloudExpo #APM #Cloud

The Rise of the Cloud Put Messaging and Collaboration in the Dark Thanks for taking the time to answer my questions. Please tell us, what is the New GSX Solutions and Gizmo all about and what do you do? JF Piot, Vice President Product Management at GSX: GSX Solutions specializes in the monitoring of Messaging & Collaboration environments. For many years now, GSX has helped its customers by providing state-of-the-art monitoring capabilities for IBM applications, Microsoft Exchange, SharePoint and Skype for Business along with the entire Office 365 suite. What's new with GSX V12 is the ability to deploy and manage multiple GSX Robot Users centrally in order to test all these services from every critical location that our customers may have. The rise of the cloud has put Messaging and Collaboration in the dark when it comes to measuring the service delivered to end-users... (more)

Don’t Be Blinded by the Cloud Migration Light | @CloudExpo #Cloud #DigitalTransformation

Don't Be Blinded by the Cloud Migration Light By Joe Michalowski It wasn't too long ago that cloud computing had more detractors than supporters. Companies (especially in the enterprise world) just weren't ready to relinquish control of applications and business processes. And yet, the light of cloud benefits has slowly drawn the business world in as SaaS apps and cloud infrastructure become entrenched in IT. The benefits of cloud migration are great, but you have to be ready for the challenges that come along as well. Don't be blinded by the cloud migration light. Cloud Computing Benefits Continue to Drive Adoption As digital transformation takes hold across all industries, companies can't afford to ignore the benefits of cloud migration. And according to a recent InteropITX/InformationWeek survey, only 1% of companies will make the mistake of ignoring the cloud in t... (more)

i-Technology 2008 Predictions: Where's RIAs, AJAX, SOA and Virtualization Headed in 2008?

2007 was undoubtedly the year of Social Networking, but what of 2008? Will '08 be the year of "Unified Communications" or the year when CMS comes to stand for "Community Management System" - or even "Collaboration Management System"? Or will it be the year of a giga-merger, to beat the mere mega-mergers of 2007? As usual at the end of each year, SYS-CON has been informally polling its globe-girdling network of software developers, industry executives, commentators, investors, writers, and editors. As always, the range and depth of their answers is fascinating, throwing light not just on where the industry is going but also how it's going to get there, why, because of who, within what kind of time-scale. Enjoy! RIAs versus AJAX . Ruby on Rails . PHP . Facebook Competitors  TIM BRAY Director of Web Technologies, Sun Tim Bray managed the Oxford English Dictionary projec... (more)

AJAX World RIA Conference & Expo Kicks Off in New York City

In the tight economy, front-end engineers and front-end engineering can play a conspicuous role: good user experience, as the iPhone spectacularly demonstrates, means good business. At the 7th International AJAXWorld RIA Conference & Expo which opened Monday in New York City, the speaker lineup is as usual dripping with real-world expertise. The distinguished Speaker Faculty is headlined by Oracle's Ashish Mohindroo, whose Opening Keynote on "Breaking the Collaboration Barrier with Rich Enterprise Applications" set the tone for two intense days of breakout sessions across three parallel tracks. According to Mohindroo and Oracle, Rich Enterprise Applications (REAs) promise breakthrough capabilities and services for achieving higher levels of personal and team productivity throughout your enterprise. "Consumer web and mobile technologies are setting high standards for wha... (more)

Where Are RIA Technologies Headed in 2008?

I am always being told off by i-technologists for quoting Picasso as having said that computers are useless. But I still love his reasoning? "Because they can only give you answers." Picasso, like AJAXWorld Magazine, liked questions. So we thought we would share with you what some of the world's leading rich Internet application pioneers are thinking may be the next questions that we need to see answered. From that readers can themselves infer where AJAX is headed. What are the top questions to ask next about AJAX? Eric Miraglia of Yahoo! 1.  (From March'08) How do I calculate the ROI of building my RIA on the iPhone SDK vs using AJAX? 2.  How do I assess the performance of my app and decide what to do next to make it faster?  3.  When it comes to accessibility, how do I know what's required of me for my rich web apps?  Beyond what's required, what makes good business se... (more)