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While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedicated sales managers reaching out to prospective clients for business. Automation has provided marketers with a third option - keep marketing budgets low, and still uniquely reach out to each of your prospects through personalized and targeted messages. Today, it is possible to build an effic... (more)

Technology of the Year for 2016 | @CloudExpo #IoT #AI #FinTech #Blockchain

Technology of the Year for 2016 - The Web Platform We’re starting to see predictions about what’s going to be hot in enterprise technology in 2017.  Cloud (yet again), Blockchain, Big Data / Analytics, Internet of Things (IoT) are all among the top of the list. However, it was Krish Subrumanian’s humorous tweet that started me thinking about what will be the single most important contribution from the enterprise technology community in 2016. While all the aforementioned technologies will certainly see a lot of interest and growth, they’re all enabled by a Web platform. A platform is an architectural pattern and design that underlies all these capabilities. Its attributes are the ability to deliver a focused service and facilitate interaction through programmatic interfaces. The cloud platform delivers metered software and infrastructure services. The Blockchain p... (more)

Five Tips to Encourage Collaboration | @DevOpsSummit #BI #BPM #DevOps

Fertile ideas that germinate out of internal collaboration are what will set your company ahead of the competition. The era of the open-plan office is over, but that doesn’t mean collaboration should go by the wayside at your firm. Rather, all professionals need to develop new ways to make our workplace conducive to teamwork, through both the physical and technological structures. Where should your office start? Whether you’re building a space from the ground up or adapting your current office layout, here are five ideas you can put to work in your business. Chat Smarter One of the most irritating and distracting features of the open office plan is the fact that everyone is forced to listen to other people’s conversations, both on the phone and between coworkers. In some ways, this was the point of having an open office: We wanted members of the team to talk to one... (more)

[slides] @Dyn's Cloud #APM and #NPM at @CloudExpo | #AI #ML #Monitoring

Download Slide Deck: ▸ Here Download Slide Deck: ▸ Here What APM and NPM Miss in Managing Cloud Performance To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Download Slide Deck: ▸ Here Internet connectivity has always played a role in customer access to web presence, but in the past few years use of the Internet in the web experience has dramatically increased. The broadening use of Cloud Services sources means that web content is coming to the customer from all over the Internet in a multitude of paths. Relying solely on Networ... (more)

Workspot DaaS 2.0: A Full-Cloud Desktop | @CloudExpo #DaaS #Cloud #DataCenter

What is new about Workspot Desktop as a Service 2.0 (DaaS 2.0) on Microsoft Azure? Brad Peterson, VP of Marketing at Workspot: First, Workspot VDI 2.0 is the industry's first cloud-native, multi-tenant, infinitely scalable VDI solution, when combined with a customer's datacenter infrastructure, can have desktops and apps up and available to their users in a day.Now, Workspot DaaS 2.0 is the industry's first full-cloud Desktop as a Service solution combining Workspot VDI 2.0 with Microsoft Azure to deliver thousands of desktops in a day, in any part of the world and with zero CapEx. Are you a DaaS platform provider (a company that supplies the technology but offers services like on-boarding assistance for an additional fee) or a DaaS service provider (a company that manages your VDI environment after deployment as a part of the service)? Peterson: Workspot is a DaaS... (more)

Why Did AT&T Enter the OTT Market and Streaming Video Business?

When the U.S. Appeals Court struck down the Open Internet Order's rules that prohibit Internet service providers (ISPs) from site-blocking and providing preferential service, the debate surrounding the true definition of an open and unfettered Internet reached fever pitch. Most of the large access providers in the U.S. are subsidiaries of traditional telecom carriers and cable companies. These companies fought hard for this ruling, so it is reasonable to expect that they already had their strategies in place and plans drawn up for the investments that will be needed to rebuild the Internet, or at least a part of it, according to their vision. It is about time too. Of all the technology companies that existed before the Internet, the telecom carriers and the cable companies were best-placed to take the lead in building the future. Yet in so many areas, the technical ... (more)

Opinion: The Real Cost of Acquisitions - the Zimbra Story

There are reports that Yahoo has put Zimbra on the block. Honestly, this came as no surprise at all to us at Zoho. I remember scratching my head when the acquisition was made; I didn't see how an enterprise/business focused open source offering like Zimbra fit with Yahoo, as a technology, as a business or strategically. Zimbra is an open source installable product offering primarily intended to be installed within medium to large organizations. Yahoo has never made an installed product in its history and is mainly focused on consumers, with an occasional foray to sell those consumer-focused applications to small businesses. Zimbra's service provider offerings made no strategic sense to Yahoo either, because Yahoo, being a service provider itself, has no interest in selling technology to other service providers like Comcast. Finally, we have been on both sides of the p... (more)

Virtualization Expo New York Call for Papers to Expire January 15, 2010

Virtualization Expo on Ulitzer Virtualization cuts across just about all that you might find in the today's data center: to one degree or another, clients, servers, applications, storage systems, data networks, and security can all now be virtualized. . By compressing multiple workloads onto a single physical server, Virtualization enables data centers to save tremendous amounts of money on hardware, power, cooling and floor space. For small and midsized enterprises, Virtualization can also help data centers tap into levels of fault tolerance previously enjoyed only by huge organizations. And chief executives are discovering that Virtualization has the potential not only to improve the balance sheet, but also to strengthen competitive advantage and put a shine on the corporate brand. Designing and managing IT environments independently from physical limitations is... (more)

The OpenAjax Technology Vision: Accelerating Customer Success with AJAX

OpenAjax ­ Fulfilling AJAX's Promise One would think that an industry would slow down as it matures, but the Web has proven to be just the opposite. Innovations are happening at breakneck speed. Companies have to move faster than ever to keep up and survive. AJAX is clearly a case in point. The term "AJAX" was first mentioned publicly in February 2005 by Jesse James Garrett. But roughly 18 months later, we have hundreds of companies delivering AJAX products, dozens of AJAX open source projects, and nearly everyone in the industry planning to adopt AJAX techniques as part of their future Web development strategies. OpenAjax ­ How It Was Born In late 2005, thanks largely to the globetrotting of David Boloker, IBM's CTO of Emerging Internet Technologies, a small number of leading companies brainstormed about how to ensure that AJAX fulfills its potential as the industry ... (more)

i-Technology Predictions for 2007: Where's It All Headed?

At the end of each year, when SYS-CON informally polls its globe-girdling network of software developers, industry executives, commentators, investors, writers, and editors, our question is always the same: where's the industry going next year? Every time, the answers are surprisingly different from the year before, and of course throw light not just on where the industry is going but also how it's going to get there, why, because of who, within what kind of time-scale - all that good stuff. Enjoy! Ruby on Rails . JRuby . AJAX . Rules-Based Programming JASON BELL Enterprise Developer, Editorial Board Member, Java Developer's Journal My predictions for 2007.... 1.  Incremental mainstream adoption of Ruby on Rails It's going to happen, isn't it? Keep an eye out for Sun's offering of JRuby. Whether this is the death of other open source scripting languages like Groovy rem... (more)

Where Are RIA Technologies Headed in 2008?

I am always being told off by i-technologists for quoting Picasso as having said that computers are useless. But I still love his reasoning? "Because they can only give you answers." Picasso, like AJAXWorld Magazine, liked questions. So we thought we would share with you what some of the world's leading rich Internet application pioneers are thinking may be the next questions that we need to see answered. From that readers can themselves infer where AJAX is headed. What are the top questions to ask next about AJAX? Eric Miraglia of Yahoo! 1.  (From March'08) How do I calculate the ROI of building my RIA on the iPhone SDK vs using AJAX? 2.  How do I assess the performance of my app and decide what to do next to make it faster?  3.  When it comes to accessibility, how do I know what's required of me for my rich web apps?  Beyond what's required, what makes good business se... (more)