While marketing automation by itself is extremely powerful and is mostly
based in the cloud, the effectiveness of such strategies can be enhanced by
leveraging the benefits that cloud computing offers.
Not too long ago, marketers had to inevitably choose between two options -
keep marketing budgets low through marketing broadcasts, or spend more on
highly targeted and personalized marketing strategies. Not surprisingly then,
low margin products (like soaps or toothpastes, for examples) were marketed
over TV while high margin enterprise software tools (like ERP software) had
dedicated sales managers reaching out to prospective clients for business.
Automation has provided marketers with a third option - keep marketing
budgets low, and still uniquely reach out to each of your prospects through
personalized and targeted messages. Today, it is possible to build an
Facebook vs. Data Portability: Who Owns an Individual's Data? Supreme Court
Asked to Decide
From 2006 to 2011, Power Ventures operated a groundbreaking online
communications, personal data management, and social networking aggregator
hosted at the website www.power.com. Power offered registered users the
capacity to access multiple online social networks (e.g., LinkedIn, Twitter),
messaging services (e.g., Microsoft messenger-MSN), and email accounts (e.g.,
Google mail) through a single, integrated online interface consisting of a
digital dashboard and browser. This online interface also featured popular
add-in applications like a unified address book and mailbox integrating all
of a user's contacts, emails, social network messages, and instant messages
in one place. The interface additionally enabled Power users to move files
between different accounts with a cli... (more)
The question in a recent #CIOChat tweet chat (Weekend Edition) was, "What are
the hardest tech skills to find for your IT organization? Do you groom them
or recruit them?" A recurring theme that quickly appeared in the responses
was communication skills. This was not surprising, as it is a frequent theme
and topic of discussion. The ability for technologists to be able to
communicate well with the business is critical to the overall success of an
organization. We all speak the same language, so what makes this such a
difficult challenge? Surprisingly, I came across a great movie this weekend
that helped focus on that question.
Context and perspective are key
"The Arrival," which came out this weekend, is a science fiction movie about
the sudden arrival of 12 large alien ships at different locations around the
globe. One of the key plot lines revolves around the vario... (more)
Fertile ideas that germinate out of internal collaboration are what will set
your company ahead of the competition.
The era of the open-plan office is over, but that doesn’t mean
collaboration should go by the wayside at your firm. Rather, all
professionals need to develop new ways to make our workplace conducive to
teamwork, through both the physical and technological structures.
Where should your office start? Whether you’re building a space from the
ground up or adapting your current office layout, here are five ideas you can
put to work in your business.
One of the most irritating and distracting features of the open office plan
is the fact that everyone is forced to listen to other people’s
conversations, both on the phone and between coworkers. In some ways, this
was the point of having an open office: We wanted members of the team to talk
to one... (more)
Technology of the Year for 2016 - The Web Platform
We’re starting to see predictions about what’s going to be hot in
enterprise technology in 2017. Cloud (yet again), Blockchain, Big Data /
Analytics, Internet of Things (IoT) are all among the top of the list.
However, it was Krish Subrumanian’s humorous tweet that started me thinking
about what will be the single most important contribution from the enterprise
technology community in 2016. While all the aforementioned technologies will
certainly see a lot of interest and growth, they’re all enabled by a Web
A platform is an architectural pattern and design that underlies all these
capabilities. Its attributes are the ability to deliver a focused service and
facilitate interaction through programmatic interfaces. The cloud platform
delivers metered software and infrastructure services. The Blockchain
The Pitfalls of Cloud-Washed VDI and How It Affects Your Bottom Line
What is "Cloud-washing" anyway?
Amitabh Sinha, CEO of Workspot: Today, everywhere you turn IT solutions are
moving to the cloud. Or at least, that's what IT vendors would like you to
believe. In many cases, what's really happening is that IT products are being
rebranded and marketed as cloud solutions. In other words, they're being
As TechTarget describes - "Cloud washing (also spelled cloudwashing) is the
purposeful and sometimes deceptive attempt by a vendor to rebrand an old
product or service by associating the buzzword "cloud" with it."
While many of these solutions do have some cloud integration, their designs
don't have the backend infrastructure or dedicated management teams to
support a truly cloud-native solution. Instead, vendors are adapting their
solutions and modifying... (more)
The Rise of the Cloud Put Messaging and Collaboration in the Dark
Thanks for taking the time to answer my questions. Please tell us, what is
the New GSX Solutions and Gizmo all about and what do you do?
JF Piot, Vice President Product Management at GSX: GSX Solutions specializes
in the monitoring of Messaging & Collaboration environments. For many years
now, GSX has helped its customers by providing state-of-the-art monitoring
capabilities for IBM applications, Microsoft Exchange, SharePoint and Skype
for Business along with the entire Office 365 suite.
What's new with GSX V12 is the ability to deploy and manage multiple GSX
Robot Users centrally in order to test all these services from every critical
location that our customers may have.
The rise of the cloud has put Messaging and Collaboration in the dark when it
comes to measuring the service delivered to end-users... (more)
Don't Be Blinded by the Cloud Migration Light
By Joe Michalowski
It wasn't too long ago that cloud computing had more detractors than
supporters. Companies (especially in the enterprise world) just weren't ready
to relinquish control of applications and business processes.
And yet, the light of cloud benefits has slowly drawn the business world in
as SaaS apps and cloud infrastructure become entrenched in IT.
The benefits of cloud migration are great, but you have to be ready for the
challenges that come along as well. Don't be blinded by the cloud migration
Cloud Computing Benefits Continue to Drive Adoption
As digital transformation takes hold across all industries, companies can't
afford to ignore the benefits of cloud migration. And according to a recent
InteropITX/InformationWeek survey, only 1% of companies will make the mistake
of ignoring the cloud in t... (more)
2007 was undoubtedly the year of Social Networking, but what of 2008? Will
'08 be the year of "Unified Communications" or the year when CMS comes to
stand for "Community Management System" - or even "Collaboration Management
System"? Or will it be the year of a giga-merger, to beat the mere
mega-mergers of 2007?
As usual at the end of each year, SYS-CON has been informally polling its
globe-girdling network of software developers, industry executives,
commentators, investors, writers, and editors. As always, the range and depth
of their answers is fascinating, throwing light not just on where the
industry is going but also how it's going to get there, why, because of who,
within what kind of time-scale.
RIAs versus AJAX . Ruby on Rails . PHP . Facebook Competitors
Director of Web Technologies, Sun
Tim Bray managed the Oxford English Dictionary projec... (more)
In the tight economy, front-end engineers and front-end engineering can play
a conspicuous role: good user experience, as the iPhone spectacularly
demonstrates, means good business.
At the 7th International AJAXWorld RIA Conference & Expo which opened Monday
in New York City, the speaker lineup is as usual dripping with real-world
expertise. The distinguished Speaker Faculty is headlined by Oracle's Ashish
Mohindroo, whose Opening Keynote on "Breaking the Collaboration Barrier with
Rich Enterprise Applications" set the tone for two intense days of breakout
sessions across three parallel tracks.
According to Mohindroo and Oracle, Rich Enterprise Applications (REAs)
promise breakthrough capabilities and services for achieving higher levels of
personal and team productivity throughout your enterprise.
"Consumer web and mobile technologies are setting high standards for wha... (more)
I am always being told off by i-technologists for quoting Picasso as having
said that computers are useless. But I still love his reasoning? "Because
they can only give you answers."
Picasso, like AJAXWorld Magazine, liked questions. So we thought we would
share with you what some of the world's leading rich Internet application
pioneers are thinking may be the next questions that we need to see answered.
From that readers can themselves infer where AJAX is headed.
What are the top questions to ask next about AJAX?
Eric Miraglia of Yahoo!
1. (From March'08) How do I calculate the ROI of building my RIA on the
iPhone SDK vs using AJAX?
2. How do I assess the performance of my app and decide what to do next to
make it faster?
3. When it comes to accessibility, how do I know what's required of me for
my rich web apps? Beyond what's required, what makes good business se... (more)